INSPIRATION: We were asked to position Crest’s new teeth whitening innovation as a crave-worthy beauty product, following the codes of beauty.
BRIEF: Launch Crest Whitening Emulsions, a first-of-its-kind teeth whitener.
IDEA: You’ve never seen teeth whitening like this.
We started with a teaser to build excitement and interest.
The How-To-Use videos were important, because no one had ever seen teeth whitening like this.
Crest Whitening Emulsions
On-The-Go
Crest Whitening Emulsions
with Applicator
Crest Whitening Emulsions
with LED Light
Print ads helped announce the new form.
Beauty creators and influencers like @alatorreee showed how the product fit into their daily GRWM routine.
@bretmanrock used it while getting ready for a Zoom date.
@oliaculpo and @patrickstarr whitened their teeth while doing Olivia’s signature makeup look.
