INSPIRATION: Olay Regenerist is the #1 cream in America. So, we were curious how it stacked up against the world. We tested ourselves against 131 premium products, and the results were eye-opening.

INSIGHT: Women think the best skincare comes from places like France, Japan or South Korea, not from the U.S.

IDEA: Olay faced the world’s best skincare. And was unbeaten every time.

 

The campaign was inspired by a woman’s travel sketchbook, taken to the world’s most renowned skincare capitals.

 

We told the story with an 11-page spread in one of the world’s most influential publications, September Vogue.

 
 
 
 
 
 
 
 
 
 
 
 
 

Olay’s unbeaten status was shared on social and out-of-home units.

 

We reached global-minded consumers with print ads in magazines and The New York Times.

No one beats this product video for the moisturizer that’s unbeaten around the world.