INSPIRATION: Olay Regenerist is the #1 cream in America. So, we wanted to know how it stacked up against the best skincare products in the world.
INSIGHT: Women think the best skincare comes from places like France, Japan, or South Korea, not from the U.S.
IDEA: Olay faced the world’s best skincare and was unbeaten, every time.
The campaign was inspired by a woman’s travel sketchbook, taken to the world’s most renowned skincare capitals.
We told the story with an 11-page spread in one of the world’s most influential publications, September Vogue.
Olay’s unbeaten status was shared on social and out-of-home units.
We reached global-minded consumers with print ads in beauty magazines and The New York Times.
We went inside the jar with a science-driven product video for the moisturizer that’s unbeaten around the world.
