INSPIRATION: Olay’s jar design hasn’t always been accessible for those with physical disabilities. Now, the Easy Open Lid gives everyone an easy open.

INSIGHT: Only 4% of beauty brands create products with physical disabilities in mind. That’s why Olay made the lid’s design open-source, so other brands can use it too.

IDEA: Open to change. Open for all.

 

After many prototypes, the Easy Open Lid was ready.
It has high contrast type, braille, side tabs for leverage, and a grippy top.

 
 
 

We announced the release in the New York Times, with the reviews that inspired it all.

 

Print ads in beauty magazines played off other beauty ads.

 
 
 
 
 

Other skincare brands were challenged on social.

 
 
 

We found women influencers who are advocates for accessibility and captured their reactions to the Easy Open Lid.

 
 
 
 
 

We worked with a Director from the differently-abled community to capture the campaign video.

 
 
 

In November 2021, the Easy Open Lid launched on Olay’s website, making skincare open to all.