INSPIRATION: Olay’s jar design hasn’t always been accessible for women with physical disabilities. Olay designed a lid to give everyone an easy open.

INSIGHT: Only 4% of beauty brands create products with physical disabilities in mind. Yet, 1 in 4 women have an impairment. That’s why the design of the lid is open-source, so other beauty brands can use it too.

IDEA: Open to change. Open for all.

 

After many prototypes, the Easy Open Lid was ready.
It has high contrast type, braille, side tabs for leverage, and a grippy top.

 
 
 

We announced the release in the New York Times, with the reviews that inspired it all.

 

Print ads in beauty magazines played off other brands’ ads.

 
 
 
 
 

Other skincare brands were challenged on social.

 
 
 

We found women influencers who are advocates for accessibility and captured their reactions to the Easy Open Lid.

 
 
 
 
 

We worked with people from the differently-abled community behind the camera, too, to capture the campaign video.

 
 
 
 
 

In November 2021, the Easy Open Lid launched on Olay’s website, making skincare open to all.