INSPIRATION: Olay’s jar design hasn’t always been accessible for women with physical disabilities. Now, the Easy Open Lid gives everyone an easy open.

INSIGHT: 1 in 4 people in the US have an impairment. Yet, only 4% of beauty brands create products with physical disabilities in mind. Olay made the design of the lid open-source, so other brands can use it too.

IDEA: Open to change. Open for all.

 

After many prototypes, the Easy Open Lid was ready.
It has high contrast type, braille, side tabs for leverage, and a grippy top.

 
 
 

We announced the release in the New York Times, with the reviews that inspired it all.

 

Print ads in beauty magazines played off other beauty ads.

 
 
 
 
 

Other skincare brands were challenged on social.

 
 
 

We found women influencers who are advocates for accessibility and captured their reactions to the Easy Open Lid.

 
 
 
 
 

We worked with people from the differently-abled community behind the camera, too, to capture the campaign video.

 
 
 

In November 2021, the Easy Open Lid launched on Olay’s website, making skincare open to all.