INSPIRATION: Olay Super Serum has the power of 5 serums in 1. Forget feeling out-of-sorts because of a skin issue, Olay has everything your skin needs, all in one bottle.

BRIEF: Launch Olay’s latest serum innovation, Super Serum.

IDEA: Olay Super Serum gives you Super-Powered skin.

 

Our talent, Mia, is a super powerful woman. She’s a Muay Thai fighter, body confidence advocate and published author. Her super-powered skin? That’s Olay.

 

One TV :15 delivered the 5-in-1 benefits, while another featured the hero claim: Visible results that beat the #1 luxury serum.

 

Olay Super Serum was introduced on social.

 
 
 
 
 
 
 

For TikTok, @hellotefi did woman-on-the-street style content getting people to swap their skincare to Olay Super Serum.

 

The print KV focused on our super-powered product.

 

We worked with the PR agency to bring #SuperPoweredSkin to life at the launch event. The entrance? A tunnel with a timeline of Olay innovations, leading to Olay Super Serum.

Snap a photo with a super-sized Serum bottle, drink a Super-Powered Spritz, reveal your true skin age, and learn about the Super-Powered science in the product.

 

After launching, Olay Super Serum became the #1 New Skincare Item and the #1 Olay Item of the year. It even won an Allure Best of Beauty award.

 

Super Serum for the Super Bowl

Everything at the Super Bowl is bad for your skin— salty snacks, alcohol, stress, and even the late night out. Olay Super Serum is your skin recovery the day after the Super Bowl.