INSPIRATION: Olay Super Serum has the power of 5 serums in 1. Forget layering serums, Olay has everything your skin needs, in one bottle.
BRIEF: Launch Olay’s latest serum innovation.
IDEA: Olay Super Serum gives you Super-Powered skin.
Our talent, Mia, is the embodiment of super powerful. She’s a Muay Thai fighter, body confidence advocate and published author.
One :15 delivered the 5-in-1 benefits, while another :15 featured the hero claim: Visible results that beat the #1 luxury serum.
The super-powered serum was introduced on social.
For TikTok, @hellotefi did woman-on-the-street style content getting people to swap their skincare to Olay Super Serum.
The print KV focused on our super-powered product.
We worked with the PR agency to bring #SuperPoweredSkin to life at the launch event. Enter through a tunnel with a timeline of Olay innovations, leading to Olay Super Serum.
Snap a photo with a super-sized Serum bottle, drink a Super-Powered Spritz, reveal your true skin age, and learn about the Super-Powered science in the product.
After launch, Olay Super Serum became the #1 New Skincare Item and
the #1 Olay Item of the year.
#1 new skincare item of the year